As a seasoned businessman, Pat Conroy, the Nose, has always sought new opportunities to fuel his entrepreneurial spirit. That drive led him to collaborate with his friend Dean Wiltsie, the third licensed microbrewer in Michigan and owner of Wiltsie’s Brew Pub in Oscoda, Michigan.

Beyond brewing, Dean’s passion for challenges and his background in chemistry inspired him and fellow chemist Thomas York to establish Enviro-Brite Solutions, Inc. Over the past 20+ years, Enviro-Brite has built a strong reputation in the commercial, industrial, and institutional markets, formulating a wide range of custom cleaning and degreasing products—including the breakthrough innovation, Fresh Gear: The Ultimate Odor Eliminator.

Dean and Thomas created Fresh Gear with a clear purpose. They recognized that most parents and athletes simply accepted equipment odor as “part of the game,” without realizing it was actually harmful bacteria causing the smell. Drawing from their experiences as athletes and coaches—and driven by their commitment to athlete health and wellness—they set out to develop a solution. The result was a safe, effective, and easy-to-use spray designed to eliminate both bacteria and odor from sports equipment, protecting athletes while keeping gear fresh.

As a seasoned businessman, Pat Conroy, the Nose, has always sought new opportunities to fuel his entrepreneurial spirit. That drive led him to collaborate with his friend Dean Wiltsie, the third licensed microbrewer in Michigan and owner of Wiltsie’s Brew Pub in Oscoda, Michigan.

Beyond brewing, Dean’s passion for challenges and his background in chemistry inspired him and fellow chemist Thomas York to establish Enviro-Brite Solutions, Inc. Over the past 20+ years, Enviro-Brite has built a strong reputation in the commercial, industrial, and institutional markets, formulating a wide range of custom cleaning and degreasing products—including the breakthrough innovation, Fresh Gear: The Ultimate Odor Eliminator.

Dean and Thomas created Fresh Gear with a clear purpose. They recognized that most parents and athletes simply accepted equipment odor as “part of the game,” without realizing it was actually harmful bacteria causing the smell. Drawing from their experiences as athletes and coaches—and driven by their commitment to athlete health and wellness—they set out to develop a solution. The result was a safe, effective, and easy-to-use spray designed to eliminate both bacteria and odor from sports equipment, protecting athletes while keeping gear fresh.